Our Destinations

Explore the Destinations we are going to visit this year

What is ASEAN?

ASEAN stands for the Association of Southeast Asian Nations. Today this association consists of 10 member States including Brunei, Cambodia, Indonesia, Lao, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. In 1967 Thailand, Indonesia, the Philippines, Singapore and Malaysia founded ASEAN. The aim was to improve economic, sociocultural and political cooporation and to balance political conflicts between These countries.

Find out more about ASEAN in the following short Video.

Each year we aim to visit interesting cities that give an understanding of the culture and business in the ASEAN countries. With this year’s theme focusing on the Smart, Digital, and Sustainable aspects of the region we evaluated 3 countries to give us the most insight about it.

Whilst the impressive economic growth is mostly fueled by the rapid rise of smart technology in the region as well as the penetration of smartphones, digitalization is rapidly transforming the ASEAN economic landscape. With this year’s theme, we are not only learning about the digital transformation in ASEAN but working on the matter of how technology can help in solving sustainable problems in this area. 

For this year’s version, we decided to explore 3 countries that reflect this trend the most which are Singapore, Thailand, and Vietnam. 


Singapore is a global financial and economic hub, where many international enterprises headquarter are settled to manage their businesses in ASEAN. Singapore with its strategic center for the region’s English-speaking audience, is considered as a small Asian heavyweight.  

  • Smart: Singapore is on its way to becoming the world’s first smart nation with government, utilities, public security, transportation, education, and industry are holistically integrated. Singapore views “smartness” as a measure of how well a city uses technology to address its problems and challenges and is striving to use digital technologies to create enduring and safe communities and to provide more opportunities for Singaporeans.  
  • Digital: Singapore ranks first in the Asian Digital Transformation Index, owing to its well-developed digital infrastructure. The initiative rests on three pillars of the city-state’s digitization: Digital Economy, Digital Government, Digital Society. 
  • Sustainable: Being an economic giant in the region as it is, Singapore is now facing some environmental problems with a third of the country is just five meters above mean sea levels, leaving the low-lying island highly vulnerable to coastal flooding.


Besides the reputation for its rich cultures, charming sceneries, and authentic cuisine, Vietnam is having an impressive transformation and become one of the fastest-growing economies in the region.  

  • Smart: In terms of smart and technology, Vietnam is still behind its regional partners. However, Vietnam is a country that never sits still, especially when it comes to transforming. Vietnam’s cities and provinces are pushing for smart city programs and combining technology with internet-connected devices to enhance municipal management and boost the economy. 
  • Digital: Vietnam has demonstrated a fast change in socio-economic development to rank itself among the 20 countries with the largest numbers of Internet users in the world. On way to digitalization, the country is intent on maximizing the opportunities presented by the Fourth Industrial Revolution, with e-government initiatives located at the heart of the public sector reform. 
  • Sustainable: Sharing the same environmental issues with the above countries, especially the challenges of climate change for a country with a very long coastline, the Vietnamese government is tackling several socio-economic problems which have arisen from rapid urban and demographic growth, such as heavy road traffic, environmental pollution, and energy waste.


Thailand boasts a rich history and culture, steeped in religious tradition perfect tropical islands, fascinating ethnic communities, and a rich architectural history, Thailand is undoubtedly one of Asia’s most popular destinations

  • Smart: The focus on smart cities is a core pillar of the government’s Thailand 4.0 initiative which aims to transform Thailand into a high-income nation with vastly improved quality of life in urban centers. 
  • Digital: The Thailand 4.0 economic model seeks to implement an innovative, value-based industrial model that integrates social and environmental well-being inside its vision for prosperity. Its overarching aim is to transform Thailand into a high-income country with an entirely digitized economy, led by fully digitalized organizations.  
  • Sustainable: The two most critical environmental issues facing Thais are pollution and drought, which lead to the question of how the local governments with the technology; such as sensors, integrated data systems, the digital twin can monitor, predict and find solutions for these foreseeable disasters.